Centara Targets 20 New Hotel Openings Across Vietnam By 2024
Centara Hotels & Resorts, Thailand’s leading hotel operator, has revealed plans for a substantial expansion of its portfolio in Vietnam, with the purpose of opening at the very least 20 new hotels across this vibrant and dynamic Asian nation within the next five years.
Part of the Central Group, the renowned Thai conglomerate, Centara can be an award-winning international hotel group with a worldwide assortment of hotels and resorts in Southeast Asia (including Thailand, Laos and Vietnam), the center East, Sri Lanka and the Maldives. It operates a number of leading brands, including six distinct hotel concepts, SPA Cenvaree, the Thai wellness brand, and COAST, the beachfront F&B concept.
Many of the company’s hotels are genuine market leaders, such as for example Centara Grand & Bangkok Convention Centre at CentralWorld, that is among the world’s top conference venues; Centara Grand Mirage Beach Resort Pattaya, ranked best family resort in Thailand by TripAdvisor for days gone by 5 years; and Centara Grand Beach Resort & Villas Hua Hin, that was named by CNN among the best heritage hotels in Asia.
The group comes with an intuitive understanding of the Vietnamese market already; Centara Sandy Beach Resort Danang is really a popular upscale beachfront resort on country’s stunning central coast, and Central Group operates a variety of top retail brands all over Vietnam, including GO! (formerly BigC Vietnam), LanChi Mart, B2S, Robins, SuperSports, Home Mart and Nguyen Kim.
Building with this long-term success, Centara is pursuing a significant nationwide growth strategy now, with the mark of opening at the very least 20 new resorts and hotels across Vietnam by 2024. Targeted destinations include key economic hubs such as for example Ho Chi Minh City, Haiphong and hanoi, along with other high-growth areas like Danang, Phu Quoc, Nha Trang, Cam Ranh and Hoi An. There’s strong potential in the southern coastal regions of Vung Tau also, Ho Tram and Mui Ne, because of new road infrastructure connecting the spot with HCMC and the development of a significant new airport in nearby Dong Nai province.
Centara foresees opportunities for several six of its brands in Vietnam, such as Centara Grand, Centara, Centara Residences & Suites, Centara Boutique Collection, Centra by Centara and its own latest concept, COSI, which attracts freedom tech-savvy and loving travellers.
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“Vietnam’s tourism industry enjoyed an excellent year in 2018 and we expect this to keep for quite some time ahead. Boosted by booming intra-Asian travel, more stimulating visa policies and impressive improvements to move infrastructure, year in 2019 the united states has already been well on the right track towards another record-breaking tourism. With our assortment of hotel concepts, global hospitality expertise and local market experience, we have been well placed to attain our targets in Vietnam,” commented Centara Hotels & Resorts Chief Executive Officer, Thirayuth Chirathivat.
International visitor arrivals to Vietnam reached an archive total of 15.5 million in 2018, nearly all which originated from Asia, where in fact the Centara brand is well respected and known. This upward surge is continuing in 2019; data from the Vietnam National Administration of Tourism (VNAT) reveals that almost six million overseas travellers visited the united states in the initial four months of the year, and a buoyant economy is boosting domestic tourism.
Positive tourism trends are driving demand for new resorts and hotels. Recent data from industry analysts STR implies that over 23,000 new resort rooms are increasingly being constructed in Vietnam &ndash currently; a reflection of the continued rise of the national country as a worldwide tourism hotspot. This creates opportunities for Centara, that includes a proven history of operational success and strong partnerships in the national country.
Centara’s concentrate on Vietnam shall form a significant section of its global strategic vision, which includes the entire goal of doubling its total hotel portfolio by 2022. At the moment, the ongoing company has 71 hotels and resorts either operating or in the offing worldwide, comprising over 13,000 rooms.
For 30 years, Centara is rolling out a reputation for blending gracious, Thai-style hospitality with world-class accommodation and exceptional amenities. Now, having an expanded assortment of innovative brands, Centara is looking to build with this legacy by introducing new resorts and hotels all over Vietnam.
For more info about Centara Hotels & Resorts, please visit www.centarahotelsresorts.com.
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