New China auto image: Chery reaches the planet with Dubai Airport ads

New China auto image: Chery reaches the planet with Dubai Airport ads

eTurboNews Syndication:

For passengers who travel via Terminal 3 of Dubai International Airport, the 33 huge advertisement boards showing latest types of ARRIZO GX and TIGGO8 by Chinese auto brand Chery are hard to miss.

Covering 70 percent of passengers at among the world&rsquo nearly;s largest airports, the advertisements mirror the synchronous-hit of Chery&rsquo also;s services globally.

Chery is seen in lots of overseas markets because of the company’s “go global” strategy.

In Egypt, a four-hour flight from Dubai, Chery vehicles have emerged from the administrative centre city Cairo in the north everywhere, to Luxor and Sharm el Sheikh in the south even.

Chery buyers in the centre East are judges mainly, lawyers, and private companies of the middle-class consumer groups, which most are BMW and Benz car owners, in accordance with Chery’s overseas dealers.

These customers would rather give priority to the entire performance of the automobile when shopping & most of these purchase Chery product because the second vehicle because of their families, in line with the dealers, who noted that nowadays Chery is becoming among the top choices of the middle-class in the centre East.

In addition to the center East market, Chery has generated up manufacturing bases in Russia, North Africa and Latin America, among other overseas sites. For the time being, the ongoing company is deepening localization of the production facilities, integrating advantageous resources and pushing forward internationalization of its brand globally.


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As the pioneering Chinese auto brand which has gone international, Chery has sold its products to a lot more than 80 countries in the global world, create 10 factories, and established worldwide service and sales network with an increase of than 1,500 dealers and service stations.

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So, Chery has exported a lot more than 1.5 million units, ranking first in China for 16 consecutive years with regards to passenger vehicle exports.

Along with the advertisements in Dubai Airport that present a brand-new image of the Chinese auto brand to the planet, Chery is picking right up pace towards its goal of an “international brand with global competitiveness” and is gearing around lead more Chinese brands to step on global stage.

Author: George Taylor

Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.