South Africa Tourism Minister: Marking an initial for Wine and Food Conference
For the 1st time, a national government minister will attend the annual Wine & Food Tourism Conference, when South Africa Minister of Tourism Mmamoloko Kubayi-Ngubane presents the inaugural Wine & Food Tourism Awards at Spier near Stellenbosch on September 18, 2019.
Conference convenor Margi Biggs said Minister Kubayi-Ngubane’s scheduled appearance at the conference signalled the significance of the fast-growing wine and food tourism sector. “There may be forget about compelling method for travelers to gain access to the soul and heart of an area, its natural features, its culture, and its own aspirations, than through its food and wine. The impact, however, is indeed a lot more far-reaching. It brings jobs, builds skills, and enhances the product quality and opportunities of life of otherwise marginalized rural communities.”
According to the planet Travel & Tourism Council, all tourism and travel in South Africa contributed 1.5 million jobs and R425.8 billion to the economy in 2018, representing 8.6% of most economic activity.
Biggs said the awards to be presented at the conference were designed to celebrate the inventive and appealing techniques local wine and gastro tourism providers were giving an answer to global changes in travelers’ lifestyles, values, and priorities. “They are the changemakers that are keeping our industry competitive, relevant, and top of mind amongst travelers. They create superb memorable experiences while addressing consumer concerns around eco and social sustainability, ethics, health, and wellness.
“Minister Kubayi-Ngubane’s participation at the conference can be an affirmation of these work. She actually is an associate of the planet Economic Forum initiative that is established to ethically and sustainably advance the fourth industrial revolution through its Artificial Intelligence Council. So, hopefully to understand from her insights into a few of the ways that AI and machine learning are simply needs to teach us about consumer behavior and preferences to raised inform and improve the range and quality of local wine and food tourism offerings.”
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Commenting on US World Travel Organisation (UNWTO) predictions that international growth in every forms of travel was predicted to improve 3 to 4% in 2019 weighed against this past year, she said: “A large reason may be the greater accessibility of flights. Also, a number of the growth could be attributed to the more domestic and international travelers that are searching for novelty in flavor and experience and finding both by the bucket load, in emerging countries especially. South Africa’s renown for value and variety obviously helps it be an extremely appealing destination and explains why it remains the biggest tourism economy in Africa.
“Local wine tourism providers are proving innovative and responsive in how they focus on traditional and mainstream wine and food lovers, in addition to to people that have a pastime in ethical, sustainable, cultural, health, and sports-oriented experiences. From the artisanal to augmented reality, South Africans are wonderfully adept at fashioning and curating world-class experiences and events that acknowledge long-standing traditions alongside the latest in technology. No wonder then that people have had this encouraging reaction to the awards with so many original and exciting nominations.”
The Wine & Food Tourism Awards will undoubtedly be presented in 3 categories: Innovation, Service Excellence, and The Authentic South African Experience. Individual specialist panels have already been established to guage all 3.
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