Danang seeks tourism market mix better
On July 25th 2019, at St. Regis Mumbai Hotel, Danang Tourism Department in cooperation with Bangkok Airways organised Danang Tourism Presentation to market Danang tourism services and products to the Indian market in addition to connect tourism enterprises and wedding planners in Danang and India. The scheduled program was conducted within an idea to diversify the city’s international tourism market mix that the neighborhood authority has approved for the 2019-2020 period.
The event welcomed the attendance of Mr. Tran Xuan Thuy – the Vietnamese Consul General in Mumbai, India; Mr. SudhirPatil – Director and founder of Veena World, among the top Indian travel President and agencies of Maharashtra Tour Organisers’ Association (MTOA); with MTOA members and 72 distinguished guests together. Speaking at the function, Mr. Tran Xuan Thuy emphasised the considerable potential of Danang tourism, probably the most worth-living city in Vietnam to Indian market.
In modern times, Danang has seen an unbalanced market mix in tourism sector and contains been searching for new potential markets. Danang Tourism Presentation program in Mumbai was a chance for the town to diversify its reach and expand into this huge market. With 4.5-hour Mumbai – Bangkok direct flight and 2-hour flight from Bangkok to Danang, Bangkok Airways offers great convenience for connecting the biggest city of India to Danang. The participants highly appreciated Danang and expressed their need to bring events from other popular destinations such as for example Phuket and Bali to Danang. For the Indian market, leisure guests constitute 40% of the full total visitors, 40% being M.I.C.E tourists and the others 20% being wedding tourists. Most participants haven’t gone to Danang which is an chance of them to get an in-depth check out the destination and facilities and services of the coastal city.
Mr. Cong Nghia Nam, Director of Sales of Ariyana Tourism Complex, which includes Furama Resort Danang, Furama Villas Danang, Ariyana Convention Centre and the 1,450-key Ariyana Beach Resort and Suites Danang scheduled to open in late 2020 addressed: “Recognising the potential of Indian market, we’ve been making business plans to approach the forex market following the APEC Economic Leaders’ In November 2017 week 2017 which occurred at Ariyana Convention Centre. We’ve established the official representative office in India and taken part in key activities to market Vietnam and Danang tourism to Indian market, including hosting FAM Trips from India, organising Indian Cuisine Week and Vietnamese culinary exchange in India and employing Indian chefs to guarantee the Indian dishes preserve the original tastes.”
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”We received special attention from Indian wedding organisers and M also.I.C.E companies since Indian people travel in big groups from 500 to at least one 1 often,000 guests. Furthermore, Indian firms in the pharmaceutical, technology, banking and finance industries – the major Indian industry sectors expressed their fascination with organising their events in Danang also.”, Cong added.
Mr. Minnat Lalpuria – CEO and founder of Vachan, a respected Indian event agency opined: “We have been impressed by Danang&rsquo really;s unique landscapes and diverse accommodation system. We shall definitely consider moving events from familiar destinations such as for example Indonesia and Thailand to Danang.”
According to Mr. Nguyen Duc Quynh – Deputy Chairman for the steering committee of Danang Hotel Association, “With regards to the tourism market mixture of Danang specifically and Vietnam generally, we be determined by only 1 one or two 2 markets strongly. Expanding into India will be the inevitable solution as a way to balance the marketplace mix. With a lot of potential prospects from India, I really believe that we should be able to solve this thorny issue of Danang tourism industry”.
World Tourism Organization (UNWTO) has predicted that approximate 50 million Indian tourists travel overseas and Vietnam is an unskippable country. Having recognised the huge potential out of this market, Danang is promoting its image to Indian customers through major activities such as for example welcoming H.E President of India Ram Nath Kovind and First Lady throughout a state stop by at the central city of Danang in November 2018, hosted by the Vietnamese government at the Furama International Convention Palace; organising culinary exchanges between 2 countries and hosting Indian FAM trips to access know the city’s tourism products. Additionally it is expected that direct flights between India and Danang will undoubtedly be executed in the upcoming time. Besides, the populous city may also develop and improve its facilities so that you can attract more Indian visitors. Promoting Danang to the next most populous country in the global world with 1.31 billion people could be the treatment for balance the international tourism market mix for probably the most worth-living city in Vietnam.
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