After record arrival numbers in 2018, Grenada is showing strong results in 2019
On the heels of double-digit growth and a landmark total visitor arrival of 528,077 in 2018, the Grenada Tourism Authority (GTA) is delighted to report positive growth altogether visitor arrivals of 1% for the initial 1 / 2 of 2019. The destination welcomed a complete of 318,between January to June 2019 in comparison to 314 559 visitors,916 for exactly the same period in 2018; this represents a 1.15% growth.
The stayover market, which represents our most lucrative visitor, grew by 3.81% with 82,399 visitors residing in our hotels, villa and guesthouses accommodations. The average amount of stay of the visitors from our source markets is 8.5 days. THE UNITED STATES makes up about 45% of our market share, accompanied by the united kingdom with 17% and the Canadian market with 12%. Our focus is on expanding our reach inside our traditional source markets and we’ve four international gateways in america for the upcoming WINTER WEATHER including JFK NY, Miami International, Charlotte and atlanta, NEW YORK.
We could actually hold our very own with hook increase of just one 1.33% in cruise visitor arrivals of 223,051 for the time weighed against the phenomenal growth amounts of 220,year 125 last. That is testimony of the effort by the team to improve engagement with the cruiselines and keep Grenada top of mind with cruise executives. The GTA is planning an Aquila Professional Tour Guide trained in September for the public and private stakeholders to improve the client experience in the destination.
The Yachting sector arrivals for the time remained flat with 15,318 in comparison to 15,420 in 2018. Grenada’s geographical location south of the hurricane belt should augur well for these true numbers in the coming months. Port Louis Camper & Nicholson Marina happens to be expanding its berths by 50% to support more yachts for the wintertime Season.
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The GTA calculates revenue numbers predicated on monthly visitor expenditure surveys. These survey results indicate that the common daily spend is approx. EC$ 306 for the time January to June 2019. Total revenue generated for the time was EC$ 233,835,812 in the destination.
Based on recent external survey results, the cruise visitor spends typically EC$ 141, when compared to last survey of EC$ 133; a complete of EC$ 26,791,436 in revenue generated for the destination. The entire year to date altogether for, we estimate that EC$ 260 million was spent directly in Tourism in Grenada which is excluding the indirect spend throughout the market. While that is significant revenue, the GTA is actively encouraging more spend in the destination with the production of a fresh shopping video and the packaging of immersive experiential tours.
With increased airlift from a few of our major airlines, Jetblue, LIAT, Caribbean American and Airlines Airlines for the carnival and winter seasons, the GTA projects stayover visitor arrivals to cultivate by 5% in 2019.
Chief Executive Officer of the GTA, Patricia Maher is encouraging people to benefit from the many experiences and attractions throughout Grenada, Carriacou & Petite Martinique. She added “With this abundance of natural assets, friendly and warm people and protected climate, visitors can discover every island and parish of Pure Grenada, the Spice of the Caribbean.”
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