Branding Committee launched in Zanzibar
Zanzibar has launched a national branding committee in tourism aimed to market and market Zanzibar as a destination.
week at the Zanzibar Park Hyatt hotel
Launching the committee last, The Minister of Information, Heritage and tourism, Mr. Mahmoud Thabit Kombo, said the committee has been tasked to market and market Zanzibar islands as potential holiday destinations. The committee is really a groundbreaking group comprising 26 prominent personalities in tourism.
“That is [a] milestone to [the] tourism industry because the first national committee to oversee direct national interests of [the] tourism industry is launched,” said Mr. Kombo, adding that since Zanzibar adopted liberalization of trade and accepted tourism as another Forex earner, it didn’t have this type of platform to market tourism as you entity.
“We used to possess everyone, all of us, promote and market Zanzibar in his/her own way. It had been fragmented. This committee is made and incredibly focused,” said the Minister. The basic idea, floated by tourism stakeholders, focuses to uplift Zanzibar&rsquo strategically; s international profile and make the destination more visible over the global world.
The committee is made up of 26-plus tourism stakeholders drawn from both public and private sectors with dedication to excel in tourism and includes international investors and senior government planners.
Tourism plays a significant role in placing Zanzibar’s economy on a sustainable inclusive growth trajectory and contains demonstrated an increased growth rate than any sector in Zanzibar. The tourism sector in Zanzibar performs strongly, and the trend isn’t only positive but promising also. Along stay for tourists who visit Zanzibar has been increasing steadily, where it stands at 8 days in comparison to 6 days currently, 5 years back, in accordance with Zanzibar Commission for Tourism data offered for this function of publication.
Members of the committee interviewed following the launch said the Zanzibar National Branding Committee was long overdue because it was needed. “The branding committee is really a roadmap towards achieving big results in tourism [at the] national and international [levels]. Zanzibar is really a unique destination; it only requires a small push to attain big results,” said Ali Suleiman Amour, a longtime local investor in tourism and vice chairman of the Zanzibar Association of Tour Operators also.
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“The committee gives us an obvious picture on which we have been focusing to and our direction of promotion and marketing in and outside Zanzibar,” said Seif Miskry, Chairperson of the Zanzibar Tourism Investors (ZATI).
Tourism is probably the most significant sectors in Zanzibar representing 27% of Zanzibar’s GDP. It employs overall 45 almost,000 people, which represents over 10% of the full total currently employed population of Zanzibar (446,130, Census 2012). This figure includes both Zanzibaris and non-Zanzibaris used in jobs which are both directly and indirectly linked to the tourism sector.
Since it were only available in full-swing in the first 90s, tourism has accelerated economic growth, trickled down the economic base by using several youths, and broadened the tax base with handsomely stable revenue collections from taxes, collection from social securities, insurances, and the complete transport sector.
During this era, there were new developments, the government&rsquo notably;s commitment in achieving economic transformation through industrialization and technological advancements.
Branding in tourism has turned into a very powerful force and is essential to monitor and promote holiday destinations along with ensuring there’s consistent tabs on successful brands available in the market make it possible for assessment of the potential dependence on any necessary design.
Zanzibar is well-known for white sand beaches and a pristine environment making the national country a leader for ecotourism.
Currently, Zanzibar tourism is expanding and growing very with an array of activities that visitors could coddle in fast, and as an island, beach sports strongly feature. Windsurfing (including kite surfing), snorkeling, dhow cruises, kayaking, parasailing, throughout the year and stand-up paddle boarding could be enjoyed.
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