Bench APO and Events Group partner to greatly help drive hotel investment in Africa

Bench APO and Events Group partner to greatly help drive hotel investment in Africa

eTurboNews Syndication:

Bench Events, organizers of the Africa Hotel Investment Forum (AHIF), and APO Group, the best media relations press and consultancy release distribution service, today announced a wide-ranging collaboration targeted at boosting investment in the hospitality industry in Africa.

The deal, that is set to perform until 2022, covers another three editions of AHIF and its own Francophone equivalent, the Forum de l’Investissement Hôtelier Africain (FIHA).

Hotels are necessary in boosting the economies of developing nations. Not merely do they drive tourism, encouraging foreign investment and attracting foreign currencies, they host important conferences also. Around Africa, international conferences like AHIF help generate huge exposure – while world-class hotels facilitate day-to-day business travel for global executives and multinational organizations.

As Africa grows, it is crucial hotel infrastructure develops alongside it, and Bench Events and APO Group are put to help improve the profile of the hospitality industry perfectly, driving international investment through increased media exposure.

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AHIF 2019 occurs at the Sheraton Hotel in Addis Ababa from 23rd-25th, as the next FIHA conference will be held in March 2020.

Bench Events has consistently ensured that AHIF and FIHA attract the best calibre international hotel investors of any conference in Africa, connecting business leaders from local and international markets, driving investment into hotel development along with other hospitality and tourism-oriented projects over the continent.

The latest edition of AHIF is predicted to function as biggest event of its kind ever staged in Africa, generating huge amount of money for the neighborhood economy, and billions for the continent all together. On the list of 600+ attendees will be senior figures from the Marriott, Hilton, Radisson and accorhotels hotel groups, while speakers include key influencers from the global hospitality investment industry.

APO Group’s involvement in the conference highlights their credentials as the utmost influential media distribution experts in Africa and the center East. Recently, the consultancy spent some time working closely with a number of the biggest players in the hospitality and wider tourism industries.

Both the Hilton and Marriott hotel groups are long-standing clients who’ve benefitted from APO Group’s media relations expertise. The firm supports over 300 prominent organizations – including 57 leading PR agencies – making use of their communications strategies in Africa and beyond.


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During, exhibitors at both FIHA and AHIF will reap the benefits of complimentary usage of APO Group’s comprehensive African news release distribution service.

APO Group’s industry-leading monitoring technology can help make sure that coverage of the both AHIF and FIHA events will undoubtedly be intricately tracked – providing invaluable data insights to Bench Events because they turn to increase momentum and drive further investment in to the hospitality industry in Africa.

APO Group may also be running several initiatives to greatly help improve the profile of the events.

Ahead of every of another three editions of FIHA and AHIF, APO Group shall invite an African journalist on an all-expenses-paid visit to the conference. APO Group may also mobilize their unparalleled corporate network to supply keynote speakers from diverse industries to include depth and breadth to the topics being discussed.

“What’s great about APO Group is their unrivalled expertise in African media landscapes and their capability to reach prominent journalists to greatly help drive our message to new audiences,” said Matthew Weihs, Managing Director of Bench Events. “In partnership, I really believe just about everyone has the tools to create these conferences a lot more successful and bring greater international exposure and investment to the tourism industry around Africa.”

“FIHA and ahif represent the very best in global collaboration in the hospitality industry,” said Lionel Reina, CEO of APO Group. “Hotels in Africa certainly are a showcase for business and tourism over the continent, providing meeting places for commerce, along with assisting to drive investment and interest through the entire region. We relish partnerships such as this one with Bench Events, because they demonstrate our commitment to raising Africa’s profile across a variety of diverse industries.”

Author: George Taylor

Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.