Most typical ways business travelers bond with colleagues revealed
Choice Hotels International, Inc. released new survey findings that reveal the preferences of modern business travelers before this year’s Global Business Travel Association (GBTA) Convention. Based on the survey — conducted by Choice to get its corporate travel focus — 90% of American business travelers concur that work trips build stronger professional relationships. Nearly 1 / 2 of respondents would select a task at their hotel to greatly help form these bonds, typically the most popular which are “grabbing a glass or two at the hotel bar” and “eating breakfast at the hotel together.”
Choice’s new nationwide marketing campaign, featuring the tagline “Our Business is You,” serves because the capstone to years of strategic investments in its technology and brands. The investments are targeted at providing everything today’s business travelers want and need — while rendering it possible for corporate travel managers to accomplish their jobs:
•Cambria Hotels: Purposefully created for the time-starved, modern business traveler, Choice’s upscale Cambria Hotels brand is rapidly expanding in major business hubs nationwide and is approaching fast 50 hotels open in top-tier markets. Cambria Hotels supplies a full bistro and bar with dining featuring freshly prepared food, sourced craft beer and signature cocktails &mdash locally; providing business travelers with an ideal setting to forge bonds making use of their colleagues.
•Comfort: With over 2,100 worldwide locations, Comfort hotels will be ready to welcome business travelers they have to be &mdash everywhere; and invite them to bond on the brand’s trademark complimentary, hearty and healthy breakfast. Comfort is steadily progressing on a system-wide renovation which has led to updated guest rooms, refreshed public spaces, and a fresh, modern logo — signaling to guests externally of the hotel that something’s new inside.
•Custom-built technology: Choice Hotels has invested heavily in developing technology that means it is easy to conduct business. Not only is it the initial hotel company to provide Virtual Pay on its consumer-facing website — allowing corporate travel managers to book reservations utilizing a centralized type of payment and never have to supply each traveler with a physical card or offer an authorization form — Choice rolled out a combined group Management Platform to simplify the procedure of planning and booking group travel.
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“We pride ourselves on hearing travel buyers and functioning on what they reveal, if the topic is enhancing our brands, leveraging technology to create life easier, or tailoring our loyalty program to match their needs,” said Robert McDowell, chief commercial officer, Choice Hotels. “Choice’s new tagline, ‘Our Business is You,’ reaffirms that people have your corporate travel needs covered — whatever business you’re in.”
Choice Hotels has tailored its award-winning Choice Privileges loyalty program to meet up the requirements of business travelers. Members may use the points they earn on business trips to take pleasure from free nights on the next vacation at over 7,000 hotels round the global world or for gift cards. As an additional benefit, Choice Privileges members who book stays offering a minumum of one Sunday-through-Thursday night receive rewards right if they check-in together with the points they earn. With the Your Extras program, from Choice Privileges exclusively, business travelers can enjoy something for themselves throughout their trip or after, with perks offering a coffee gift Amazon or card or Uber credit.
“We welcome corporate travel managers to benefit from our industry-leading incentives — and understand how they are able to share in the savings of booking with Choice Hotels,” said Chad Fletcher, vice president, global sales, Choice Hotels. “We as of this year’s GBTA Convention is excited to showcase all of the ways Choice is attempting to make your task easier and much more efficient.”
GBTA attendees who go to the Choice Hotels booth, #417, can enter a raffle to win among five vouchers for a free of charge, two-night stay at a Cambria hotel. Attendees who pre-book appointments will get a $50 Amazon gift card. No purchase is essential to enter or win.
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