Taiwan Tourism riding the rails in Mumbai
A new campaign is riding the rails in Mumbai within ongoing efforts by the Taiwan Tourism Bureau (TTB) to improve awareness among Indian travelers and raise the amount of Indian people to Taiwan. Underscoring the significance of India as a tourist market, year over the past, TTB has increased its marketing cover India by six-fold, taking it to US$1.2 million annually.
TTB has partnered with the Mumbai Metro, an instant transit system serving the populous city of Mumbai, and the wider metropolitan region, to expand knowing of Taiwan as a destination and promote tourism. Dr. Trust Lin, Director, Taiwan Tourism Bureau, Singapore Office, flagged off the train wrapped in colorful campaign images, on its maiden journey from the Versova Metro Station. Featuring photos of popular web-series stars, Sumeet Sapna and Vyas Pabbi on holiday in Taiwan, the vibrant imagery highlights the fantastic selection of holiday experiences provided by Taiwan, “THE CENTER of Asia,” along with its rich history and scenic beauty. Sumeet Vyas’s role in English Vinglish was loved by the Taiwanese audience and English Vinglish holds a box office record to be the next highest grossing Bollywood movie in Taiwan. He will be seen next with Kubra Sait in REJCTX, a ZEE5 Original. August for per month this special Mumbai Metro train will run from 1st, together with India&rsquo also; day s Independence. You will have a Taiwan Train for each 7 trains that drop by each station, calling Mumbai Commuters at a higher frequency.
Indian nationals who hold a residency or valid visa for america, Canada, the Schengen states, the uk, Japan, South Korea, New Zealand or Australia have entitlement to a free of charge Taiwan visa now, which may be requested online easily.
TTB, with Cathay Pacific and Singapore Airlines together, may also be offering some special fares and transit offers for travelers to Taiwan. Cathay Pacific offers special return all-inclusive air fares to Taipei from Bangalore at RS. 33,802, Chennai at RS 30,817, New Delhi at RS 36,600, Kolkata at 30,222 and Hyderabad at RS. 36,500 (conditions and terms apply), while Singapore Airlines has offers for transit people to Taiwan who fly through Singapore like airport vouchers and free city tours (conditions and terms apply).
The Indian market is among the fastest growing markets on earth and Indian travelers are between the world’s highest spenders. Of the entire year 2019 in the initial half, there is a 6.8% increase of Indian people to Taiwan. TTB has listed India among the focus countries because of its New Southbound Policy targeting South and Southeast Asia and also have allocated significant budgets greater than US$1 million to attract tourists from India.
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Aiming at an objective to determine Taiwan as a year-round destination of preference with top of mind recall for Indian travelers, TTB has planned a bunch of marketing activities to greatly help grow the share of the Indian travel segment to Taiwan. A “2 20:20” strategy was set up last year to cultivate the Indian traveler segment by 20 % by the entire year 2020. The aggressive outreach strategy includes road shows and tie with Indian media companies ups, such as for example multiplex chain INOX Leisure Limited, to film and shoot a television series in Taiwan. A number of television commercials will undoubtedly be rolled out in the coming months also. The campaign will promote Taiwan as a multifaceted destination while enhancing specialized segments also, such as for example golf cruises and clubs to operate a vehicle the most notable 2 % of the Indian market.
While discussing the marketing initiatives, Dr. Trust Lin, Director, Taiwan Tourism Bureau, Singapore Office said, “We wish our Indian friends to identify Taiwan’s beauty. Taiwan can be an untapped territory with umpteen opportunities for travelers to explore and contains witnessed an exponential growth of Indian tourists lately. Using its close proximity to India, it really is a perfect getaway for the Indian traveler with great choices for adventure, MICE (Meetings, Incentives, Conferences, Events), family fun, golf, wellness and romance.”
Earlier, Sumeet Vyas also planned a much-awaited honeymoon along with his wife Ekta Kaul to Taiwan. The wonder and historic need for this island enticed the couple where they explored the neighborhood culture, food and the picturesque surroundings in Taiwan.
Also present at the launch were guests and dignitaries from Taipei Economic and Cultural Center in India (TECC) and Taiwan External Trade Development Council (TAITRA)..
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