Hawaii Tourism Authority rolls out campaign to teach visitors
Every destination has its group of unwritten rules regarding cultural etiquette. Hawaii is not any different. Sharing the do’don&rsquo and s;ts with visitors because of their amount of time in the Hawaiian Islands may be the goal of a visitor campaign launched by way of a partnership between your Hawaii Tourism Authority (HTA) and the Hawaii Visitors and Convention Bureau (HVCB).
It’s called the Kuleana Campaign. Kuleana means it&rsquo and responsibility; s the non-public and collective commitment to the social folks of Hawaii and the area we call home.
The campaign includes 15-, 30- and 60-second videos which are targeted at curbing a number of the challenges each county is facing. Videos were designed for Oahu, Maui County, Kauai, and Hawaii Island. Topics include ocean safety, ocean conservation, culture, land safety, astute renting, and pono tourism.
“Many travelers visiting the Hawaiian Islands don’t realize why we stick to the trail whenever we hike necessarily, why we value protecting our reefs, and several of the dangers they have to keep an eye on,” said Jay Talwar, HVCB’s chief marketing officer. “Than scold them rather, we felt that when our residents shared the ‘whys’ behind appropriate behavior most visitors would follow along then; put simply, if we don’t suggest to them the trail, how do they’re expected by us to remain on it? That’s what our new Kuleana Campaign aims to accomplish.”
Some of the messages include: swim, surf and snorkel only once a lifeguard is working and be alert to ocean conditions before entering the water. Keep an eye on the impact sunscreens and plastics have on Hawaii’s coral reefs. Research legal accommodations online before booking in order to avoid scams thoroughly. And respect nature by firmly taking only photos as mementos and leaving only the tiniest of footprints behind.
The videos feature 15 Hawaii residents. They’re:
• On Oahu, Marques Marzan, cultural advisor; Ocean Ramsey, ocean conservationist; and Ulalia Woodside, nature conservationist.
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• On Maui, Lauren Blickley, marine biologist; Malika Dudley, journalist and resident; Kainoa Horcajo, cultural educator; Archie Kalepa, master waterman; and Zane Schweitzer, world champion waterman.
• On Hawaii Island, Iko Balanga, water safety expert; Jason Cohn, trail safety expert; Soni Pomaski, local business proprietor; and Earl Regidor, cultural advisor.
• On Kauai, Sabra Kauka, cultural practitioner; Kawika Smith, land safety expert; and Kalani Vierra, ocean safety expert.
Several airlines including Alaska Airlines, All Nippon Airways, Hawaiian Southwest and Airlines Airlines are showing these videos to passengers before they get to the islands. Some hotels over the state are showing the &ldquo also;Kuleana” videos within their rooms. HVCB and hta will work to expand the reach of the videos to more airlines and hotels. The videos have already been translated into Japanese also, Korean and chinese.
In addition, when visitors get on their Instagram and Facebook accounts, they shall start to see the “Kuleana” videos pop-up on the feeds while they’re in Hawaii, because of geo-targeting technology.
Tourism dollars through the Transient Accommodations Tax (TAT) are increasingly being used to cover the creation and distribution of the videos.
The Kuleana Campaign is one section of a multi-pronged method of share the wonder of the culture of Hawaii while educating visitors on how best to travel respectfully while visiting.
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