New tourist stimulus for Milan goes vroom vroom!
Milan has just celebrated the 90th anniversary of the Scuderia Ferrari, a significant event for the Maranello company that blew out the candles by organizing a celebration alongside the Automobile Club d’Italia which celebrated the 90th edition of the Italian F1 Grand Prix at Monza with the clear victory of the Ferrari driven by Charles Leclerc.
This has raised the morale of the Prancing Horse who was simply going through an extremely complicated season.
At the function that occurred in the central Milan Piazza Duomo using its magnificent Gothic cathedral, only President John Elkann was missing, otherwise the Ferrari team was there alongside ten thousand fans all, a red tide that applauds days gone by, today’s and the continuing future of probably the most glorious motorsport team.
The ongoing party for the 90th anniversary of the Cavallino, organized by the ACI, the auto Club of Italy, on the eve of the Monza GP concurrently signing the contract renewal around 2024, celebrates the story then one more: the reconciliation despite having the wounds of days gone by.
that is why former President Luca Cordero di Montezemolo
Perhaps, probably the most successful with 19 world titles (11 manufacturers and 8 drivers) has become the applauded on the list of choirs of these present on the crowded square to admire the cars registered for the Grand Prix and be a part of the parade of vintage cars protagonists of a really spectacular show where in fact the Alfa Romeo 8C by Tazio Nuvolari, the Auto Avio Costruzioni of 1940, the 312 F1 by Chris Amon, the 312 T by Niki Lauda, the 126 CK by Gilles Villeneuve, the F2002 by Michael Schumacher but additionally the 488 GTE that won the final Le Mans and many Ferrari road cars.
Drive-in in Milan: A start-up initiative for business and tourist attractions
The occasion was propitious to several young people who’ve implemented a start-up initiative for business and places of interest: the Drive-in in Milan on the style of those existing in america.
The new operational initiative in three districts of Milan, with the purpose of redeveloping them also, is thought to benefit the region on the Bovisa district initially.
The statements of 1 of the young creators of the Drive-In is explained by the Start-Up project said, “It really is with &lsquo precisely;We talk about a neighborhood the Bovisa,’ which had an abandoned industrial vocation, still today awaits a rethinking and which, the essential idea Bovisa Drive-In developed.”
With the current presence of the Drive-In, the relaunch of the region should come by way of a flow of visitors spontaneously. There are several examples of cities abroad raised with similar activities.
Not only a drive in
The event area spreads over 10,000 square meters, 1 / 2 of which is focused on street food and live music. It really is a meeting area with different contents to involve different targets, the grouped family and a location for children. Everyone will be in a position to find their very own experience.
Film screenings happen having an LED wall. It’s the first cinema in Italy with a LED screen. Audio devices are distributed at the entrance with headphones for the 60 pedestrians which will start to see the film on the deckchairs and the speakers for the 50 cars.
These devices work with a system that has been made up of Makers Hub: a software that tunes different sound files with the video track and will send them to multiple devices, so you can decide whether to hear the film in Italian or in the initial language.
Orders at the bar could be made directly from the automobile and the Mattel company may also be present with a genuine life-size Hot Wheels. Following the film, the function continues with live music, each night with different guests which is repeated, therefore the events area will be open from 6 pm to 3 am with free street food and music.
Re.urban Studio in collaboration with Makers Hub and YouPARTI made the drive-in turn from the dream to a genuine business project.
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Gratitude to Automobile Club Italy (ACI)
The basis for the GP F1 event wasincluded in the ACI, Automobile Club Italia, and Enit (Italy’s government tourist board) protocol by way of a Memorandum of Understanding (MOU) that has been created for future synergies earlier in the entire year.
The elected president of ACI, Angelo Schicchi Damiani, and Giorgio Palmucci, President of Enit, signed an MOU that delivers for the union of synergies for mutual collaboration to attract sports and tourists in Italy.
The mutual benefit agreement sometimes appears as a multiplier of events that may attract sports tourists and become new opportunities to go to the united states to prolong their stay.
The tourist movement of foreigners who visit Italy by car at sports reaches 685,000 units annually. ACI follows and supports sports of great media appeal like the Formula One Grand Prix (GP) in Monza, the global world Rally Championship in Sardinia, the Targa Florio the Mille Miglia and the Golden Cup of the Dolomites.
It also handles special initiatives including the combination at the Monza GP of an exhibition of the Ferrari model in the historic center of Venice with enormous public success in 2018. These initiatives could be organized with Enit jointly.
The sports mentioned by the ACI president produce around expenditure of around 440 million euros and 3.5 million overnight stays.
We desire to repeat these operations also with the assistance of Enit that boasts delegations around the globe to ensure foreigners and Italians are induced to go to the country’s villages and smaller cities before or following the event and prolong their stay, with beneficial effects with regards to tourism shelling out for the territory, explained President Damiani.
The idea to launch this event began immediately that could bring the Ferrari and Alfa Romeo cars to Piazza Duomo in Milan on the occasion of the upcoming Formula One GP in September. The proposal was accepted by Palmucci promising an instantaneous likely to identify the projects of events and promotional operations to be completed jointly and in addition longing for the sharing with ACI of involvement in international projects.
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