Antigua and Barbuda business soars as #WhatCoolLooksLike summer campaign delivers positive growth!

Antigua and Barbuda business soars as #WhatCoolLooksLike summer campaign delivers positive growth!

eTurboNews Syndication:

The Barbuda and Antigua Tourism Authority’s summer campaign #WhatCoolLooksLike is delivering on target, as 90 days in to the campaign just, month on month growth for the summertime the Ministry of Tourism is reporting.

Minister of Tourism, Charles Fernandez has expressed satisfaction with the increases. He said: “With the launch of the campaign in-may, the tremendous support from our partners, hotel openings, and new destination events on our tourism calendar just like the Optimist World Championships, we have been seeing double-digit increases, at the right time when this is simply not the norm.”

The latest tourism statistics released from The Ministry of Tourism show a 10% upsurge in total stayover air arrivals for the month of May 2019.  June and July provisional figures may also be reflecting double digit increases in comparison with figures through the same months in 2018.

According to the provisional figures, the entire year around July for, Antigua and Barbuda received a 10% upsurge in overall stayover air arrivals with 187,701 visitors.

“This healthy10% uptake in the summertime is significant. From January to July 2018 of 171 this means that along with the phenomenal growth we received,147 visitors compared to the 159,764 in 2017, that the Antigua and Barbuda Tourism Authority’s online marketing strategy along with other key factors, have really allowed us to create arrivals steadily, year on year”, said the Tourism Minister.

The #WhatCoolLooksLike Campaign was made to run through the destination’s traditional shoulder season from May – October. With record-breaking results achieved through the summer, Barbuda and antigua Tourism officials are proving that antigua and Barbuda is greater than a winter destination.

The Antigua and Barbuda Tourism Authority’s CEO Colin C. James said, “The narrative has been changed by us. All year round antigua and Barbuda is open. Our partners are communicating to us, that the campaign has made an enormous difference in fact it is being seen by us not merely in increased arrivals, however in the increased ABST revenue getting into the national country through the summer months.”

The #WhatCoolLooksLike Campaign activations within the united states, UK, Caribbean and Canadian Markets tv spanned, radio, digital, social media marketing, print, PR and outdoor.

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Antigua adverts appeared in places like cinemas, airport lounges, on in-flight screens, outdoors, in malls, on undergrounds and at consumer shows.  Campaign offers were pushed to consumers via co-op marketing with the travel trade out.  Consumers also benefited from discounts on flights booked with airline partners through the campaign period, and on-island summer offers.

The US market, THE UNITED KINGDOM & Europe market and the Caribbean Market continue steadily to thrive with the markets showing growth for the entire year around July 2019.  The destination is acquiring new market share, as arrivals from other countries and emerging markets have increased. Though arrivals from Canada experienced hook decline because of significant decrease in airlift, The ABTA CEO said, “We have been combatting that with a genuine amount of activities planned available in the market with airline partners.”


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“Because the campaign is continued by us, the teams will work from their various plans flat, and as of this current run rate we have been pumped up about an archive year again in air arrivals barring no natural disasters,” said the tourism official.

The Antigua and Barbuda Tourism Authority’s #WhatCoolLooksLike Campaign, was awarded a Silver Winner recently, in the 2019 Travel Weekly Magellan Awards. Being selected a Magellan Award Winner is really a tremendous achievement and proves winners represent a higher standard of excellence within the travel industry.

Antigua (pronounced An-tee’ga) and Barbuda (Bar-byew’da) is situated in the center of the Caribbean Sea. Voted the global world Travel Awards 2015, 2016 and 2017 Caribbean’s Most Romantic Destination, the twin-island paradise offers visitors two distinct experiences uniquely, ideal temperatures year-round, a rich history, vibrant culture, exhilarating excursions, award-winning resorts, mouth-watering cuisine and 365 stunning white-sand and pink beaches – for each day of the entire year one. The biggest of the Leeward Islands, Antigua comprises 108-square miles with rich history and spectacular topography that delivers many different popular sightseeing opportunities. Nelson’s Dockyard, the only real remaining exemplory case of a Georgian fort a listed UNESCO World Heritage site, may be the most renowned landmark perhaps. Antigua’week s tourism events calendar includes the prestigious Antigua Sailing, Antigua Classic Yacht Regatta, and the annual Antigua Carnival; referred to as the Caribbean’s Greatest Summer Festival. Barbuda, Antigua’s smaller sister island, may be the ultimate celebrity hideaway. The island lies 27 miles north-east of Antigua and is really a 15-minute plane ride away just. Barbuda is well known because of its untouched 17 mile stretch of pink sand beach so when the house of the biggest Frigate Bird Sanctuary in the Western Hemisphere.  Find info on Antigua & Barbuda at visitantiguabarbuda.com or follow us on Twitter, Facebook, Instagram.

Author: George Taylor

Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.