Ottawa Tourism and The Hague Convention Bureau reveal joint event and association marketing partnership
Ottawa Tourism and The Hague Convention Bureau today revealed their intention to sign an agreeable memorandum of understanding (MOU) targeted at strengthening both cities’ offering to the global event and meetings industry.
During an Ottawa Mayoral Mission to the Netherlands in a few days (September 16-20, 2019), His Worship Jim Watson, Mayor of the populous city of Ottawa will talk with his counterpart Pauline Krikke, Mayor of The Hague to sign the agreement at a meeting which will celebrate 75 years of friendship between your two nations.
This MOU may be the culmination of a bond created and developed during the last five years by both convention bureaux. It however reflects a lot more than 75 years of friendship and collaboration between your two cities, that was strengthened through the Second World War particularly, once the Dutch Royal family sheltered in Ottawa. Between your two political capitals and international cities, there are several opportunities and synergies for collaboration. Ottawa and The Hague have a like-minded approach on an easy spectral range of issues, including a standard commitment to multilateralism and rules-based international order.
The collaboration between Ottawa Tourism and The Hague Convention Bureau will open doors for both cities to meet up new customers through knowledge sharing and exchange. Just one single example is support distributed by Ottawa Tourism in the run around The Hague hosting One Young World in 2018. Among the world’s largest & most complex events, the Canadian capital could share its experiences from hosting in 2016.
Key objectives from the initial year of the partnership include:
• Creation of joint sales activity – the initial section of which occurred last night whenever a band of association buyers joined Ottawa Tourism and The Hague Convention Bureau for an evening of education and relationship development.
• Creation of intelligence and research documents centered on the security, defence and governance sectors. This can include identifying opportunities for both populous cities predicated on current leads and existing partnerships.
• Identification of clients where both cities will be of interest accompanied by the creation of a joint proposal/bid highlighting synergies between your two destinations along with legacy great things about working together.
• Identification of historic Hague clients that might be thinking about Ottawa and vice-versa
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Bas Schot, Head of Congresses & Events, The Hague & Partners said: “The Hague and Ottawa have so much in keeping and we anticipate working more closely using them on the coming months and years. Next week’s Mayoral Mission to The Hague and the signing of the MOU represents significant opportunities for both cities and I’m delighted that the worthiness of the partnership has been recognised at the best degrees of city governance in both destinations. Working as CVBs is innovative and industry leading &ndash together; doing this with both Mayors’ enthusiasm and support ensures we’ve the investment and infrastructure to create this project a long-term success.”
“This partnership will fortify the value proposition of both cities and offer a platform to explore a bunch of new opportunities, particularly in the sectors where in fact the two destinations achieve significant success already,” adds Lesley Mackay, Ottawa Tourism’s Vice President, Meetings and Major Events. “Night clearly demonstrated the selling point of our collaboration the launch event to industry buyers last, as key buyers could actually understand the similarities and great things about hosting events in either Ottawa or The Hague.”
Thomas Atkinson, Future Host Manager from Routes, UBM EMEA said: “It’s great to see destinations coming creatively to get solutions for association events all over the world together. In particular, being an organiser, I appreciate and can undoubtably take advantage of the effort these destinations are investing in to understand from one another, because they develop their individual offerings predicated on their differing experiences. Ottawa and The Hague have clearly identified key similarities that permit them to interact and identify opportunities which will be of benefit for several. I hope to utilize them both later on.”
Whilst it really is prematurily . to predict the potential economic impact this collaboration will deliver, both cities expect it to be always a significant success and potentially become a model for other likeminded destinations all over the world.
Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.