Embratur promotes Brazil’s MICE segment at IMEX America

Embratur promotes Brazil’s MICE segment at IMEX America

eTurboNews Syndication:

From October 10th to 12th, in NEVADA, Embratur (the Brazilian Tourism Board) and co-exhibitors presented Brazilian destinations at the annual IMEX America Show. The function provided partners and Embratur having an possibility to showcase Brazil as a destination for events, with a concentrate on incentive and corporate travel.

Some of the Brazilian destinations promoted at the function for the MICE segment (Meetings, Incentives, Conferences, and Exhibitions) included: São Paulo, Rio de Janeiro, Brasília, Florianopolis, Iguazu Falls, Porto Alegre, Belo Horizonte, Curitiba, Recife and fortaleza. “Among our priorities is strengthening the Brazilian government’s visa waiver for Americans and attracting more low-cost airlines to your country. This employs a fresh law which passed in Brazil recently, allowing foreign capital investment in Brazil’s airlines to go as high as 100%”, said Embratur’s President Gilson Machado Neto.

Sharing information regarding Brazil with travel planners and hosted buyers generated significant impact and strengthened the partnership with one of these professionals, who plan and organize events and incentive trips round the global world. Around 4,000 qualified buyers participated in the three days of the show. These professionals were planning and booking from high-level incentives to huge association conventions in addition to to create valuable new contacts, strengthen existing relationships, and seal critical business deals.


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Due to its tourism potential, Brazil is definitely the true number 1 destination on the globe in terms of natural attractions, based on the World Economic Forum. Thus, Embratur’s goal would be to double the real amount of tourist arrivals in four years. Brazil remains on the list of top 20 Countries that host probably the most international events in the global world. The national country ranks 17th with 233 events, in line with the ranking by the International Association of Congresses and Conventions (ICCA).

Author: George Taylor

Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.