Zanzibar island set to attract international hotel investments
The Zanzibar government is courting international hotel investors to fully capture the island’s fast-growing tourism industry, seeking to raise the amount of leisure and business tourists visiting the island in Tanzania. International hotel chains established their business in the island because the past 24 months, making the island on the list of leading hotel investment areas in East Africa.
The Indian Ocean semi-autonomous island had attracted big and international hotel chains to get there seeking to develop marine tourism. Madinat El Bahr Hotel and RIU Hotels and Resorts have opened their business on the island between July and August of the year after Hotel Verde entered the island late this past year.
The Zanzibar President, Dr. Ali Mohammed Shein, said that Zanzibar stands an improved position to talk about tourism benefits with the others of East Africa through its pristine beaches and rich Indian Ocean resources. He said that his government is currently seeking to attract more investors in hotel services and tourism with fresh hopes to create this Indian Ocean island a competitive market in East Africa.
The island had attracted international and big hotel chains to get there seeking to develop marine tourism. In its recent plans, the island is employed in partnership with Comoro to encourage business on the East Coast of the Indian Ocean.
Zanzibar launched last, the annual tourism shows targeting to market its tourism and the others of Africa sharing the Indian Ocean waters. The Zanzibar Tourism Show will undoubtedly be occurring in September every year because the island targets to attract a lot more than 650,year 000 visitors next.
Zanzibar Minister for Information, Heritage and tourism, Mahmoud Thabit Kombo, july of the year said earlier that the island had launched its tourism marketing platform in, looking to attract more tourists to its Indian Ocean beaches, along with historical and cultural sites.
He said that the Destination Marketing Brand targets to involve various tourist companies operating in Zanzibar, aiming at bringing them to advertise Zanzibar tourism under an umbrella of &ldquo together;Destination Zanzibar” concentrating on the island’s tourist services and attractions provided to the tourists.
“We’d launched the Destination Marketing which will be an umbrella body to advertise our tourist products under an individual roof concerning pull more tourists to go to Zanzibar,” Mr. Kombo said. The minister further said that tourist companies on the island have already been marketing their very own services, mostly the international hotels which were selling themselves a lot more than products obtainable in the island.
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Destination Marketing Brand is indeed targeting international tourist markets around the world far, seeking to attract more people to the island. Marketing initiatives like the promotion of cultural festivals looking to attract international visitors. Beneath the tourism marketing plans, Zanzibar can be seeking to increase average amount of stay from 8 to 10 days. The program also targets to attain its objectives to pull more tourists to remain longer on the island through marketing campaigns around the world that could attract people to visit new tourist attractive areas in the Island which had once not marketing at a complete force.
Zanzibar can be looking to contend with other East African destinations including Kenya by marketing itself as a Conference Tourism Destination, attracting international and foreign hotel investors and better airline connectivity with other East African countries. Major Gulf carriers like Emirates, flydubai, Qatar Airways, Oman Etihad and Air, most of whom fly to Tanzania frequently, have grown to be catalysts for changing the tourism landscape.
With a population around one million people, Zanzibar’s economy depends upon Indian Ocean resources &ndash mostly; tourism and international trade mostly. Cruise shipping tourism may be the other way to obtain tourist income to Zanzibar as a result of Island’s geographical position using its proximity in the Indian Ocean island ports of Durban (South Africa), Beira (Mozambique), and Mombasa on the Kenyan coast.
Competing with other Indian Ocean islands of Seychelles, Reunion, and Mauritius, Zanzibar has at the very least 6,200 beds in 6 classes of accommodation, the Zanzibar Association of Tourism Investors (ZATI) report said.
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