American Society of Travel Advisors Issues Statement on Thomas Cook Ceasing Operations
“This is a sad day in the travel community once we mourn the increased loss of Thomas Cook, the world’s oldest travel firm. With thousands of lost hundreds and jobs of a large number of affected travelers, the impact is substantial and real.”
These will be the words of American Society of Travel Advisors (ASTA) President & CEO Zane Kerby within a statement issued in reaction to Thomas Cook ceasing operations. His statement continues:
“It’s unfortunate that funding wasn’t secured with time to preserve the brand and steer clear of the disruption to the lives of employees also to travelers. The initial circumstances surrounding Brexit magnified Thomas Cook’s financial challenges within their market.
“The Thomas Cook situation isn’t indicative of the declining health of the entire travel advisor industry. From it far. In accordance with our independent recent study, travel advisors report strong business demand, and growth for 2020.
“Actually, in the last 6 years, every year our yearly consumer study reports an increased amount of consumers embracing travel advisors. Almost all our members, women-owned small businesses mostly, indicate that their companies are thriving. Concurrently, the U.S. Census Bureau’s numbers for travel agency employment continue steadily to grow, having an eight percent increase over five years.
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“Some in the media have already been calling for the demise of the travel agencies because the dawn of the brand new millennium and the rise of online booking. If those prophecies were true, our travel advisors and our annual consumer research will be telling us an extremely different story.
“The scale of the financial disruption and loss from Thomas Cook’ s collapse ought never to be minimized. However, with ASTA members, we turn to the near future confidently.”