Martinique Tourism Authority announces new CEO
The Martinique Tourism Authority announced the appointment of François Baltus-Languedoc as CEO of the MTA.
Mr. François Baltus-Languedoc’s missions at the helm of the Martinique Tourism Authority is to devise and implement innovative ways of develop the selling point of the destination, both with regards to promotion towards international markets, in addition to to advance the tourism offer in Martinique.
Eager to defend myself against this new challenge, Mr. Baltus-Languedoc said: “I’m proud to represent an area that’s dear to my heart and that I deeply love”. Mr. Baltus-Languedoc continued to state, “Martinique has so much to provide in fact it is an honor for me personally to donate to the development of the beautiful destination because of my new position.”
Having held many different management positions within prestigious international groups* during his 25 years in the travel and international hospitality industries, Mr. François Baltus-Languedoc has many assets to achieve this new challenge:
• Expertise in tourism strategy,
• Experience running a business tourism,
• A worldwide vision of the mid-level and high-end hotel sector,
• In-depth understanding of the prospecting markets (THE UNITED STATES and Europe) and potential markets (Latin America, South East Asia) of the Martinique Tourism Authority
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Karine Mousseau, Tourism Commissioner of Martinique commented: “Along with his skills and international experience, I’m convinced, that together with the united teams of the Martinique Tourism Authority and both public and private sector professionals, Mr. Baltus-Languedoc will be in a position to fashion a forward thinking and imaginative technique to advance Martinique’s travel industry.”
Mr. François Baltus-Languedoc will meet up with the industry in Montreal and New York late October.
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